On June 16, 2015 Mark presented: “The Genius of Steve Jobs – How to Think Like a Disruptor” at the IIeX Insight Innovation Exchange Conference in Atlanta, GA (click on image to enlarge)
After the program here is what Tom Ewing of Greenbook Marketing said:
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IIeX attracts evangelists for change, and there was a religious cast to some of the more fevered presentations, like the passionate “Innovate Or Die” by Shane Skillen of Hotspex. Innovation has its credo – change; it has its familiar parables – like Kodak and Instagram; and it has dire warnings for those doubters who give less than 100%. It also has a saint – Steve Jobs, whose example was the inspiration for one of the most seductive presentations of the event, by Dr. Mark Goulston. His secret to innovation – back-of-the-beermat simple though it is – came on the back of some softly-spoken storytelling about not just Jobs but Goulston’s own past life as a therapist and suicide counselor. (The secret in question? “Whoa! Wow. Hmmm… Yes.” OK, you really had to be there. Or buy the book.) |
Tweets during presentation at IIeX:
View the presentation:
