The Website of Dr. Mark Goulston

 ”The first task of a leader is to help define reality.”
- Max DePree, former CEO of Herman Miller

Define Reality, Declare Mission, Decide Strategy

Define Reality

Steve Jobs apparently knew this and it became the driving force in building Apple.

He may not have said the following, but his actions seem to have communicated it: “Computers and technology are not going to go away. Computers are complicated, unreliable and ugly.  If we build computers that are simple, reliable and beautiful, the masses will beat a path to our door.  And BTW I don’t know how to build what I’m describing, but I’ll recognize it when I see it and I will trash anything that isn’t, even if it means throwing away millions of dollars.”

The key components of this vision (and the steps to fulfilling the vision) were:

Identify something:

1. that is widely used or in demand
2. that isn’t going away
3. that is currently very flawed
4. that if those flaws were corrected would attract the masses
5. and that would go viral and own the world

If you’ll pardon a small amount of self-promotion to serve as another example (this is after all my blog).  Organizations and companies that have underproductive, time wasting meetings (isn’t that why people can’t stand them?) have brought me in to expose and address the elephant in the room that stymies productivity.  On more than a couple occasions they have referred to me as the Meeting Whisperer (I have since purchased themeetingwhisperer.com domain).  I am optimistic about this growing.  Why?

Meetings:

1. are widely held in organizations and companies
2. are not going to go away
3. are frequently seen as unproductive and time wasters
4. if made effective and productive could become as great a help to success as they are now a hindrance
5. and if that could happen in a single intervention, the world would beat a path to the door (which is happening) of a Meeting Whisperer

For President Obama and Governor Romney healthcare reform, foreign policy, education and a sound economy including jobs are widely needed, not going to go away, are currently very flawed, but if those flaws were corrected would attract the passion, loyalty and commitment of the masses and would go viral and be the model for the rest of the world.

Declare Mission

It’s not enough to have a mission, a leader must declare it.

Jobs’ mission for Apple was to build “insanely great” products that were simple, reliable and beautiful.  And he declared that, explaining it was secondary.  When you explain something too early it sounds and feels weak and not leader like.  JFK declared that we would put men on the Moon and safely bring them back by the end of the 1960′s.  He didn’t focus on explaining that we needed to catch up with the Russians who were ahead of us in the space race.  Declaring something also tells people where you stand and what you stand for.

Obama and Romney need to declare a mission to not merely fix health care, foreign policy, education and the economy, but to create successful healthcare, foreign policy, education and economic policies.

Currently the two candidates often seem more as if they are yelling than declaring in their tone.  Obama was very declarative in 2008, but because of his mixed results he can’t get away with that now.

My declared mission as a Meeting Whisperer is that I will transform unproductive, time wasting meetings into ones that turbocharge productivity and speed it ahead.

Decide Strategy

Jobs’ strategy was to create products he would recognize in his mind’s eye that were simple, reliable and beautiful (hence the hit to their stock price when the new Apple mapping system for the iPhone5 was found wanting) and then get them in front (marketing) of customers who would go gaga over them.

For me, my strategy is to find out what organizations and companies currently have the more time wasting and unproductive meetings and be introduced to them as a Meeting Whisperer to change that.

Now here is the good news.  Neither Obama or Romney have to be like Steve Jobs and personally come up with that vision of an “insanely great” America; all they need to do is identify advisers who are able to define a reality in each of those areas that all Americans could and would want to live into.  After that, the candidates merely need to be the evangelist in chief for those visions and have great managers/lieutenants to carry them out.

Leaders need to empathize with their people, but not get sucked into the weeds where that empathy can cause the leader to be sidetracked from their vision and mission.  That is why you see Obama and Romney trying to connect with people, but both being a little tentative in doing it (Romney wins the tentativity contest), because they know that once someone glomps onto them they have to then say, “Gotta go,” (which is something many of us feel when someone glomps onto you and you need to leave).

A key thing to keep in mind for such advisers with their strategies is that to the vast majority of the American public they:

1. Make sense, i.e. appear sensible and reasonable
2. Feel right and sound vs. feel wrong and unsound (Romney’s current challenge in connecting with the Middle Class)
3. Seem doable to regular people that don’t have to be geniuses

BTW the veiled reference to my Meeting Whisperer services was intentional and if it speaks to any of you, please feel free to contact me.  If it offends others, please feel free to complain in your comments.

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This entry was posted on Friday, September 28th, 2012 at 10:13 pm and is filed under Usable Insights. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.