Usable Insight – How to Go Viral
What do the following two video’s have in common?
- They both went viral
- They launched a career for each of these formerly unknown, very plain and even unattractive people (didn’t the audience, judges, you and I laugh at them at first?)
- Before you and I helped them go viral and before we (and the audience on the video) heard them sing, we were smug, saw ourselves as superior to them and saw them as foolish to think they could impress us. And then they hoisted all of us on our own petard of “nothing is possible” cynicism and slingshot us into the hidden, but still aching to believe “anything is possible” hopeful part of our personalities.
How did Susan Boyle and Paul Potts accomplish this? They “got into our listening” and heard our ache to believe underneath our skeptical reluctance and cynical refusal to give it a try.
Check out the following video to learn more about how to “get into their listening” (or what we refer to as “Their There”) if you want to engage employees, customers, clients, investors, vendors, your spouse, kids, family or your community:
We have developed a program that completely deconstructs the process of: turning attraction to traction to action in others, better known to you as going from sizzle to sticky to viral. The three step process in our program will enable any company, organization, leader, manager or sales person to not only get their message across and get the response you want, it will cause these people to spread it enthusiastically far and wide.
And when you’ve done that… you’ve gone viral.