The Website of Dr. Mark Goulston

Usable Insight – Marketing made Simple

The shortest distance between marketing and a sale is “gotta have it!”

“What???”
“Tell me more”
“How does it (or you) do that?”
“Who do I make the check out to?”

What is the least you can say about your service or product in your marketing, advertising, PR and selling that triggers the above responses which when taken together create “gotta see it, have it and buy it” instead of, “No thanks. I’ve seen and heard enough already”?

If you don’t know the answer, shouldn’t you?

Gotta = Wanna + steroids

P.S. I just demonstrated it.

P.P.S. If you want to find out more about how to “Create Gotta See It, Buy It, Have It” in your prospects, customers and clients, contact John Ullmen at john@ullmen.com and put “Creating Gotta” in the subject line.

One of the best ways to discover what “creates gotta” in your end user is to “Just Listen” (check out the humblingly enthusiastic reader reviews of my book to get a taste of those reactions and which has made “Just Listen” an international best seller).

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This entry was posted on Thursday, April 29th, 2010 at 9:51 am and is filed under Career, Collaborative Advantage, Usable Insights. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

12 Responses to “Usable Insight – Marketing made Simple”

  1. iPads, Innovation and You « Daily News Says:
    April 3rd, 2010 at 8:47 pm

    [...] of the things common to the most enthusiastically embraced innovations is that they “Create Gotta See It, Have It, Buy It, Do It” followed by a continued “Wanna See It, Have It, Buy It, Do [...]

  2. sleepwell Says:
    April 5th, 2010 at 3:54 am

    Interesting and informative. But will you write about this one more?

  3. Insanity Says:
    April 23rd, 2010 at 6:25 pm

    Thanks for sharing, I will bookmark and be back again

  4. baby hats Says:
    April 24th, 2010 at 12:19 pm

    Thanks for the great post! You have a new fan.

  5. Dennis Says:
    April 25th, 2010 at 10:22 pm

    Interesting and informative. But will you write about this one more?

  6. Charles Says:
    April 26th, 2010 at 7:24 pm

    Thanks for the great post! You have a new fan.

  7. Rick Says:
    April 27th, 2010 at 6:14 am

    Thanks for sharing, I will bookmark and be back again

  8. Tony Says:
    April 28th, 2010 at 2:29 am

    Thanks for the great post! You have a new fan.

  9. free iphone 4g Says:
    May 10th, 2010 at 4:13 pm

    Do you have any more info on this?

  10. Dessie Bates Says:
    May 17th, 2010 at 9:30 pm

    Reading your blog was an amazing experience for me. I was not expecting such a great quality. Thank you. Please do not stop posting new blogs.

  11. Buy Meds Online Says:
    May 20th, 2010 at 3:46 am

    Pretty insightful post. Never thought that it was this simple after all. I had spent a good deal of my time looking for someone to explain this subject clearly and you’re the only one that ever did that. Kudos to you! Keep it up

  12. buick car covers Says:
    November 24th, 2010 at 5:15 pm

    Interesting posting, thanks. Could you explain the second paragraph in exceptional detail please?