Usable Insight – iPads, Innovation and You
Steve Jobs, John Kao, Arianna Huffington – what do they have in common?
- Steve Jobs innovates
- John Kao teaches innovation
- Arianna Huffington is Paul Revere telling us we’d better start innovating (because the Indians and Chinese are not coming and in fact are leaving to build companies in their countries)
Here is the Google definition of Innovation:
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innovation /’ɪnəv’eɪʃən/-
innovations plural
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An innovation is a new thing or a new method of doing something. N-COUNT
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The vegetarian burger was an innovation which was rapidly exported to Britain.
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…the transformation wrought by the technological innovations of the industrial age.
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Innovation is the introduction of new ideas, methods, or things. N-UNCOUNT
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We must promote originality and encourage innovation.
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When I think of the word INNOVATION I think of something else. I think of IN + OVATION. To me it means that idea, method or thing which spontaneous causes the end user to inwardly feel a sense of wonder, awe or just WOW and to internally applaud it (i.e. ovation). It’s longer lasting than excitement or immediate gratification. The iPod and Avatar have it and the iPad may have it.
It also brings together multiple expansive and divergent experiences into a convergent WOW. Imax and some animated 3-D seemed to be getting some traction; Avatar hit it out of the park and may be the “tipping point” for 3-D television. The Kindle gave people a taste of turning away from a book they could hold in their hands to something that could store hundreds of books. As the newspaper and magazine industry appears to be in a shambles, the iPad might be the vehicle for reading that content complete with mastheads that look very much like the actual newspaper of magazine.
If 3-D televison and teleconferencing via telecommunication vehicles such as skype and GoToMeeting or even Cisco’s Telepresence continue to blossom and if traveling continues to be a hassle, I am guessing that one of the next innovations would be an iPad application/technology that enables you to make a video telephone call in 3D. That would come as close to recreating the actual experience of being with someone as actually being there.
One of the things common to the most enthusiastically embraced innovations is that they “Create Gotta See It, Have It, Buy It, Do It” followed by a continued “Wanna See It, Have It, Buy It, Do It.”
One of the best ways to discover what WOWS your end user is to “Just Listen” (check out the humblingly enthusiastic reader reviews of my book to get a taste of those reactions).
Tags: apple, arianna huffington, innovation, ipad, steve jobs
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