The Website of Dr. Mark Goulston

A Matter of Respect – the CPI Index

I’ve been re-thinking my blog about the importance of being someone who engenders Trust, Confidence and Respect and the connection of those to being popular.

I think they’re all important and should be determining factors, but on further reflection I must admit that popularity is initially most connected to being likable. (The best reference on this is Tim Sander’s book The Likability Factor.

From a neuroscience point of view likability triggers the release of dopamine which is what makes you feel pleasure and puts a smile on your face.

I think my oversight as to this important factor is that I am not unlikable, but my likability greatly lags behind my trustworthiness and competence and hopefully respectworthiness. Sometimes I think I need to wake up and just smell the roses, pause, say “Ahhh,” and then hopefully smile. Such is the dilemma of a talking head.
More on Barack Obama
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