• Steve Jobs innovates
• John Kao teaches innovation
• Arianna Huffington is Paul Revere telling us we’d better start innovating (because the Indians and Chinese are not coming and in fact are leaving to build companies in their countries)
  

Here is the Google definition of Innovation:

• innovation /’ɪnəv’eɪʃən/
  Synonyms:

  • noun: novelty, newness
  • innovations plural
  • An innovation is a new thing or a new method of doing something. N-COUNT
    • The vegetarian burger was an innovation which was rapidly exported to Britain.
    • …the transformation wrought by the technological innovations of the industrial age.
  • Innovation is the introduction of new ideas, methods, or things. N-UNCOUNT
    • We must promote originality and encourage innovation.

When I think of the word INNOVATION I think of something else.  I think of IN + OVATION.  To me it means that idea, method or thing which spontaneous causes the end user to inwardly feel a sense of wonder, awe or just WOW and to internally applaud it (i.e. ovation). It’s longer lasting than excitement or immediate gratification.  The iPod and Avatar have it and the iPad may have it.

It also brings together multiple expansive and divergent experiences into a convergent WOW.  Imax and some animated 3-D seemed to be getting some traction; Avatar hit it out of the park and may be the “tipping point” for 3-D television.  The Kindle gave people a taste of turning away from a book they could hold in their hands to something that could store hundreds of books.  As the newspaper and magazine industry appears to be in a shambles, the iPad might be the vehicle for reading that content complete with mastheads that look very much like the actual newspaper of magazine.

If 3-D televison and teleconferencing via telecommunication vehicles such as skype and GoToMeeting or even Cisco’s Telepresence continue to blossom and if traveling continues to be a hassle, I am guessing that one of the next innovations would be an iPad application/technology that enables you to make a video telephone call in 3D.  That would come as close to recreating the actual experience of being with someone as actually being there.

One of the things common to the most enthusiastically embraced innovations is that they “Create Gotta See It, Have It, Buy It, Do It” followed by a continued “Wanna See It, Have It, Buy It, Do It.”

One of the best ways to discover what WOWS your end user is to “Just Listen” (check out the humblingly enthusiastic reader reviews of my book to get a taste of those reactions).

I recently appeared on This Week in Startups hosted by Jason Calacanis and we covered a lot of topics that several viewers wanted to hear more about.  One of those was the difference between an opportunist and a visionary.

An opportunist* by nature sees something that is already out there, and then focuses on a way to ruthlessly beat the competition, create barriers to entry and race ahead.  That head start can give an opportunist a short runway advantage over the competition, but there’s no guarantee that others won’t find a way to catch up and beat them.  Microsoft was opportunistic when it jumped out with Windows to lift sole proprietor status of the user friendly interface from Apple’s first Macintosh.  It did the same again with Microsoft Office which quickly became the 800 pound gorilla, outmaneuvering WordStar and WordPerfect for market share dominance.  But Google beat the crap out of Internet Explorer not to mention Yahoo as far as the search market is concerned.

Opportunists are about extending a grasp in an already competitive environment.  They are about being grabby.

A visionary by nature is about seeing something that doesn’t exist.  It’s not about extending human grasp and outgrabbing the competition; it’s about extending human experience and going beyond the imagination.  Walt Disney was a visionary because he extended the human experience from what his wife referred to as a “dirty” amusement park into not just a “theme park” but “The Happiest Place on Earth.”

“When I started on Disneyland, my wife used to say, ‘But why do you want to build an amusement park? They’re so dirty.’ I told her that was just the point–mine wouldn’t be. Disneyland would be a world of Americans, past and present, seen through the eyes of my imagination–a place of warmth and nostalgia, of illusion and color and delight.” – Walt Disney

From a practical standpoint, one of the other advantages of a vision over an opportunity is that it extends your runway, because you are so far beyond everyone else.  That may explain why Apple so fiercely guards the opening presentations of its visionary products.  When they are finally revealed, it is so clear how they have outdistanced the competition that many would be competitors don’t even bother trying.  Think of how the iphone has done just that to the competition and how unreliable and unsatisfying its competitors’ products have been (such as the Blackberry Storm).

One of the problems with a number of founders and entrepreneurs that I discussed with Jason is that many of them are the first to seize an opportunity (a la Microsoft) and are hailed by the world as visionaries, but then turn out to be “one trick pony” opportunists.

With some deep listening and a little prodding, such founders and entreprenuers have often revealed their paranoid fears to me of being exposed as an opportunist/one trick pony in visionary/successful businessman’s clothing.  The more anxious they become that they can’t repeat that first success, the more often they become hostile, difficult to work with, “terrors” at work and then are barely able to contain their anxiety out in the investment world where they’re trying to court new capital.

What’s fascinating is that once they share this all too common fear, they exhale – physically, psychologically and emotionally.  It is as if a huge monkey is lifted off their backs.  It is also as if their minds were overloaded modems that have been disconnected, powered down, rested, powered up and then rebooted.  Suddenly they have new bandwidth and begin to see other possibilities and they start visualizing.  They also realize that even if they were the original visionary or opportunist or whatever, they don’t have to be the sole visionary anymore.

Jason Calacanis spoke about this in our interview when he explained how visions can be culled from all kinds of places by just listening and observing and having your people listen and observe what’s out there in the market place and what’s really on your customers and clients’ minds and in their hearts, their deepest fears, their greatest dreams and beyond their imagination.

* I have been appropriately called to task by my good friend, astute coach and NPR host, Marty Nemko, for bad mouthing the many entrepreneurs who have made this country great as “grabby” and opportunistic. I love entrepreneurs.  My fellow psychiatrists see me as an entrepreneur. I don’t have an issue with the true entrepreneurs who see themselves as entrepreneurs.  The people I have issue with are those entrepreneurs who are seen as visionaries when they really aren’t, and like that moniker.  It’s as if they are much smarter than they are bright and want the world to think of them as brighter than they really are.  (And many of them think of themselves as smart, when in reality they were luckier than smart) Then they begin to act badly out of the fear of being exposed as merely smart rather than bright.

Books, Upcoming events and other resources of note:

A just posted video for you to consider and discuss with your teams on: “Two Question to Delegate Better and Hold People Accountable.”

Just out: Your Brain at Work by David Rock. “This is the best, the most helpful, and the brainiest book I’ve read on how the brain affects how, why and what we do and act. After reading only the first four chapters, I felt roughly 100% more efficient in organizing my work and personal life.” – Warren Bennis, Distinguished Professor of Business and University Professor, University of Southern California and author of “On Becoming a Leader.

And be sure to check out: Business Relationships that Last by Ed Wallace. “In Business Relationships That Last, Ed Wallace captures the immediate need for organizations and individuals to build relationships of integrity and confidence. That trust benefits every aspect of service and will help grow your business and generate superior performance.” —Stephen M. R. Covey, author of the New York Times bestseller The Speed of Trust

November 3rd , 2009 at 1:00pm EST / 10:00am PST: Leading News free webcast: “Executive Transitions: What Senior Leaders Need to Know and Do” featuring Executive Coach Patricia Wheeler, moderated by Larry Levin.  Patricia is one of the clearest communicators I have ever met.

Microsoft saw the opportunity to create Windows, then Office, then Internet Explorer, all of which were helpful to PC users.

But being helpful didn’t and doesn’t hold a candle to Apple’s vision of continually delighting its customers. They realized that the generation that was drawn to new technology not only were “delight” (and adrenaline) junkies, they had the attention span of a gnat and hate to be bored. Being helped to be productive is boring compared to being delighted.

And what about Google? It might outlast both Microsoft and Apple (especially upon the sad “demise” of its delight guru – we all do wish you good health Steve), because it has found a way to combine helpfulness in services, ease of use (just “google” me), and flirts with some pretty delightful applications and extensions (it ain’t no iPOD, but it ain’t as boring as Microsoft’s offerings).

There is a parallel to the world of politics. President Obama seized the opportunity to create a country that was “All about WE” instead of “All about ME,” but he, too, must find a vision if he is to maintain his attraction and traction.

A final caveat regarding those who can neither see or seize an opportunity or see a vision…People who can’t take advantage of opportunity, take advantage of people.

If you want to see a quick talk on a vision of how to create a “WE,” check out: How to Break Down Silos.