The Website of Dr. Mark Goulston

People are more impressed with your excellence,

than what you’re excellent at

It has recently dawned on me that less really is more, especially when that less is something that you are really excellent at.

The key is having what I call relevant excellence which is greatly exceeding the expectations of people in doing something that is important, if not critical to them, and something that few others can do.

I write and speak pretty well. I do a good job of coaching executive and upper management, providing team building and training sales teams.  I think however I may be excellent at seeing things that others don’t see, pointing it out to them and prescribing (I am after all a medical doctor) solutions they can immediately use to be more productive and successful and even occasionally more happy. At least that is what I am told by a fair number of clients.

Focus on what you are excellent at and people will want to know what else you can do.  Or they’ll ask you, who else you know that is excellent at a particular service that they need.  That can then put you in the position to making a referral which can come back to you from the person you refer to.

Read more and have a neat PDF to keep as a reminder at: Be Excellent and Multiply (you may forward the link to anyone, but you can’t publish it at a website, unless you purchase it at: Tribune Media Specialty Products)

Catch more of my Tribune syndicated columns at: Solve Anything with Dr. Mark

This entry was posted on Monday, January 26th, 2009 at 11:45 pm and is filed under Solve Anything with Dr. Mark, Usable Insights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.