Usable Insight Blog

Posted on October 24th, 2014 by Mark Goulston

Bright is turning nothing into something
Smart is turning something into everything
Brilliant = Bright + Smart

That was the genius of Steve Jobs

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JustListen cover
Posted on October 20th, 2014 by Mark Goulston

“Just Listen” reaches #3 in 3 Kindle Business Categories and is available for $3.99 for limited time

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Posted on October 17th, 2014 by Mark Goulston

I love vision, I love strategy, I love mankind… I just can’t stand people (problems)

-       Entrepreneur and CEO who preferred not to be named

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Posted on October 14th, 2014 by Mark Goulston

November 11, 2014 – What Steve Jobs Knew – How to Create Insanely Excited Customers

Here is a taste of – “Looking through the eyes of Jobs” – If you watch any of the video interviews with him as he’s explaining his career pre-Apple, Apple, post-Apple, back-at-Apple, see if you notice the following.  Jobs is a very tenacious, stubborn person who needed a huge “disruption” to get through to his personality.  When he first laid his eyes on what would eventually become personal computers, I’m guessing it knocked his head off and he thought something like:

“I can’t believe what I’m seeing”
“I can’t believe what I can do with it”
“I can’t believe what I can make it do”

ALSO: Why CEO’s and Founders Can’t Stand People (Problems) a.k.a. To Succeed, Cook Your Apple

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