Usable Insight – Business Success – a Three Act Play
Also seen at Huffington Post
Wealth is what you take from the world,
worth is what you give back.
- Mark Goulston as told to Eli Broad
Act 1: For a piece of the action, do deals that close
- the market is huge and filled with people who will be eager to spend money on your service or product
- the service or product is sufficiently disruptive to generate market excitement, a.k.a. where Your “What” = Their “Wow”
- all the numbers make sense and the barriers to entry because of design, execution and a big head start are huge (think Apple)
Act 2: For peace of mind, do deals that last
- company is always working to improve the quality of its services and products and continuing to delight its market (again, think Apple)
- ability to correct and change course (not to be confused with flip flopping) according to market reality, a.k.a. denial and delusion are not parts of the culture
- leadership, leadership, leadership
- management, management, management
Act 3: For peace on Earth, do deals that matter
- fulfilling a vision of a future that wasn’t going to happen without this service or product that all stakeholders — client, customers, employees, shareholders — will want to be and remain a part of
- a service or product that fulfills a vision where all stakeholders are proud to be part of that company and that being connected to it will be one of the best uses of their money and time ever in their lives
- a service or product that leaves the world much better than it found it
If this “Play” speaks to you and you want to get your company’s “Act” together, contact Peter Winick to find out about Dr. Goulston’s speaking, coaching, training and consulting services.
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