On June 16, 2015 Mark presented: “The Genius of Steve Jobs – How to Think Like a Disruptor” at the IIeX Insight Innovation Exchange Conference in Atlanta, GA (click on image to enlarge)

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After the program here is what Tom Ewing of Greenbook Marketing said:

IIeX attracts evangelists for change, and there was a religious cast to some of the more fevered presentations, like the passionate “Innovate Or Die” by Shane Skillen of Hotspex.  Innovation has its credo – change; it has its familiar parables – like Kodak and Instagram; and it has dire warnings for those doubters who give less than 100%.  It also has a saint – Steve Jobs, whose example was the inspiration for one of the most seductive presentations of the event, by Dr. Mark Goulston.  His secret to innovation – back-of-the-beermat simple though it is – came on the back of some softly-spoken storytelling about not just Jobs but Goulston’s own past life as a therapist and suicide counselor. (The secret in question? “Whoa! Wow. Hmmm… Yes.” OK, you really had to be there. Or buy the book.)

Tweets during presentation at IIeX:

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Sentient’s Recap of Day 2 at IIeX NA (scroll down to see summary of key points from “The Genius of Steve Jobs”

View the presentation:

 

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