Usable Insight Blog

Apple_launch_jpg_2099903g
Posted on September 21st, 2014 by Mark Goulston

Your Comfort Zone is Inversely Proportionate to Your Excitement Zone

In observing the latest buying frenzy regarding Apple’s release of its iPhone6 and preview of its iWatch it became clear to us at the Goulston Group what Apple’s secret is, which we’re not sure they even know.  It’s actually hidden in the words, “insanely great” that was something that Steve Jobs proposed Apple’s mission was when it produced the first Macintosh.

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JustListen cover
Posted on September 13th, 2014 by Mark Goulston

“Just Listen” #2 in Communication Skills at Amazon. It just keeps rolling along.  Thanks again to all of you who have supported it.

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teen stealings pills from mother
Posted on August 28th, 2014 by Mark Goulston
If you haven’t got time for your child’s pain,
make the time;
You can pay (attention) now,
or you can pay (the consequences) later.

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JustListen cover
Posted on August 26th, 2014 by Mark Goulston

“Just Listen” never had advertising or a book tour and yet, the world has apparently found out about it:
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